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This direct quote by Kathleen Schaub, Vice President of IDC’s CMO Advisory Service, sums up the guidance of IDC’s CMO Advisory Predictions for 2015. 

According to IDC, the 3rd platform – which includeds Cloud, Mobility, Social Business, Big Data/Analytics -- already drives 30% of spending and 100% of growth within the information and communication technology (ICT) industry.  

With the 2014 Shopper Marketing Summit now behind us, it’s time to sort through the presentation notes and highlight the key takeaways.  Here’s what we noted: