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How to Launch a Global Channel Marketing Campaign
by Steve Greene

There is a proven model for taking global channel marketing to the next level that has been field-tested on B2B2C campaigns worldwide for Pepsi-Cola International, Ericsson, and others.  Here’s how it works:

A Vision for Samsung Tizen
by Steve Greene

At CES this week, Samsung is showcasing its Tizen operating system within Tizen-powered TVs. Given that Samsung currently sells about one third of all TVs in the global market, this is a fresh approach to gaining penetration for Tizen. 

This direct quote by Kathleen Schaub, Vice President of IDC’s CMO Advisory Service, sums up the guidance of IDC’s CMO Advisory Predictions for 2015.