Sales Enablement needs to be squarely aligned with the sales process. Unfortunately, getting sales enablement wrong can lead to persistently low adoption by your sales force. If you are finding that your sales teams aren’t using the materials you are creating for them, the diagnosis is probably Sales Disablement.

I’m almost 30 years old. I’ve got a few more months. There are often times in my day when I feel like a real-life adult. Paying my mortgage, planning my wedding, mowing my lawn: you know, big boy stuff. But then I was introduced to Snapchat, where all the crudeness of former teenage delinquency has a place to thrive. 

You couldn’t ask for a broader scope of work:

The American Marketing Association defines a marketing channel as “a set of institutions necessary to transfer the title to goods and to move goods from the point of production to the point of consumption and, as such, . . . consists of all the institutions and all the marketing activities in the marketing process.”[1]