Only The Brave Will Digest

May 2, 2012 9:43 AM | Posted By: Steve Olshansky, Senior Copywriter

After I accepted an invitation to a Cinco de Mayo party this coming weekend, it got me wondering how brands are celebrating Mexican heritage day in 2012? 


Etch a Sketch Shakes Things Up.

May 1, 2012 2:43 PM | Posted By: Jocelyn Mohr, Project Manager, CAPM®

A few short weeks ago, your boyfriend wouldn’t have imagined that he’d ever have to stand in line to buy tickets to see Titanic again (at least the infamous “Paint Me” scene is in 3D this time around, right?).


From A Pinners Perspective

April 17, 2012 11:21 AM | Posted By: Jolene LoFrese, Project Manager

As a guilty lover and time-devotee of one of the top social photo-sharing websites, also known as Pinterest, I have been feeling a bit overwhelmed lately by this very glamorous library of inspiration, fashion, household tricks, fitness tips, architecture, and the list truly goes on.


Truth In Advertising

February 27, 2012 4:13 PM | Posted By: Steve Olshansky, Senior Copywriter

Embrace the blank page. Challenge the template. Don’t immediately revert to last year’s approach. 


ALPHA Copywriter Quoted in Super Bowl Ad Critiques

February 8, 2012 2:33 PM | Posted By: Steve Olshansky, Senior Copywriter

Jeff Jones, a reporter for the Public Insight Network® and author of the blog Dispatches from the American Now, http://theamericannow.tumblr.com recently published a post on Chrysler’s “Halftime in America” spot, which aired Super Bowl Sunday. 


CES 2012: From the eyes of a first-timer

January 23, 2012 9:38 AM | Posted By: Katharine Belloir, Project Management Supervisor, PMP®

For the past few years, I’ve worked with various colleagues and clients who both attend and show at CES (Consumer Electronics Show in Las Vegas). I’ve helped out on everything from sales presentations to booth setups, meeting schedules to travel reservations, but until this year I had not been lucky enough to attend. 


Why I'm Going To CES

January 9, 2012 9:12 AM | Posted By: Kalyn Haba, Art Director

The biggest tech trade show in the United States is just a few hours away, and as I prepare for my flight to Vegas (Baby) I’ll be attending my very FIRST CES conference along with my fellow colleagues from ALPHA; Katharine Belloir and Stephen Olshansky. Seasoned CES-ers Steve Greene and Erik Williams will be there too, getting in this year’s action.


An Animated Future

January 6, 2012 12:02 PM | Posted By: Diane Stadlen, President

It’s that time again. The International Consumer Electronics Show (CES) in Las Vegas starts on January 10th.  It is the world’s most exciting showcase of the latest and greatest in new electronics!


Design Vs. Decoration: Internet Summit 2011 and Term Confusion

November 21, 2011 1:01 PM | Posted By: Alex Traboulsi, Graphic Designer

November 15th and 16th marked my second annual pilgrimage to the Internet Summit held at Raleigh’s beautiful convention center. The Internet Summit boasts incredible speakers and topics of discussion ranging from basic SEO understanding to every element of social media integration one could possibly think of.


Contxts: The Future Of Micro-Networking

November 18, 2011 8:42 AM | Posted By: Kalyn Haba, Art Director

Often times, there are more pressing issues that fill your day than remembering your business cards. Picture this; you just arrive to the most important networking event of the year, you’ve practiced your elevator pitch, have your best attire on, and arrive early so your relaxed and not rushed

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