ALPHA Copywriter Quoted in Super Bowl Ad Critiques

February 8, 2012 2:33 PM | Posted By: Steve Olshansky, Senior Copywriter

Jeff Jones, a reporter for the Public Insight Network® and author of the blog Dispatches from the American Now, http://theamericannow.tumblr.com recently published a post on Chrysler’s “Halftime in America” spot, which aired Super Bowl Sunday. 


CES 2012: From the eyes of a first-timer

January 23, 2012 9:38 AM | Posted By: Katharine Belloir, Project Management Supervisor, PMP®

For the past few years, I’ve worked with various colleagues and clients who both attend and show at CES (Consumer Electronics Show in Las Vegas). I’ve helped out on everything from sales presentations to booth setups, meeting schedules to travel reservations, but until this year I had not been lucky enough to attend. 


Why I'm Going To CES

January 9, 2012 9:12 AM | Posted By: Kalyn Haba, Art Director

The biggest tech trade show in the United States is just a few hours away, and as I prepare for my flight to Vegas (Baby) I’ll be attending my very FIRST CES conference along with my fellow colleagues from ALPHA; Katharine Belloir and Stephen Olshansky. Seasoned CES-ers Steve Greene and Erik Williams will be there too, getting in this year’s action.


An Animated Future

January 6, 2012 12:02 PM | Posted By: Diane Stadlen, President

It’s that time again. The International Consumer Electronics Show (CES) in Las Vegas starts on January 10th.  It is the world’s most exciting showcase of the latest and greatest in new electronics!


Design Vs. Decoration: Internet Summit 2011 and Term Confusion

November 21, 2011 1:01 PM | Posted By: Alex Traboulsi, Graphic Designer

November 15th and 16th marked my second annual pilgrimage to the Internet Summit held at Raleigh’s beautiful convention center. The Internet Summit boasts incredible speakers and topics of discussion ranging from basic SEO understanding to every element of social media integration one could possibly think of.


Contxts: The Future Of Micro-Networking

November 18, 2011 8:42 AM | Posted By: Kalyn Haba, Art Director

Often times, there are more pressing issues that fill your day than remembering your business cards. Picture this; you just arrive to the most important networking event of the year, you’ve practiced your elevator pitch, have your best attire on, and arrive early so your relaxed and not rushed


Fast Forward: The Art Of DVR Advertising

November 14, 2011 9:38 AM | Posted By: Erik Williams, Account Director

This past weekend, I was using my cable DVR to fast forward through a series of commercials that ran during Saturday Night Live. Watching the brand spots whiz by got me thinking about what advertisers are currently doing to challenge a technology with such rapid adoption.


Seeing First Hand China's Promise

November 4, 2011 10:08 AM | Posted By: Steve Greene, CEO

Article from today's Triangle Business Journal regarding my visit to China with the North Carolina Trade Mission.


Information Overload

October 31, 2011 3:30 PM | Posted By: Christy White, Design Director

Every day we are fed information to help us through our day — driving down the road, watching TV, setting up our new Blu-ray player, and when reading our daily paper. And as this digital world allows more and more information to be available to us with just a few clicks of a mouse (or taps of our fingers), it can consume a lot of time in our day as well. So how that information is presented to us becomes a key factor in whether it’s absorbed, understood, shared, and perceived as credible. 


Halloween is One Of My Favorite Holidays

October 25, 2011 9:31 AM | Posted By: Diane Stadlen, President

Halloween is one of my favorite holidays. Apparently I am not alone, which hopefully will eliminate some of the stares I might experience this year as I proudly display my jack-o-lantern socks and scarf. A recently released Harris Poll states that Echo Boomers (ages 18–34), GenX (35–46) and women rank Halloween as their third favorite holiday behind Christmas and Thanksgiving. Maybe it’s because schools have stopped Christmas/Holiday pageants, or that we all just need something fun between that long stretch from July 4th to Thanksgiving.

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