OK. So I’ve spent a lot of time this week working on a presentation for a client that required researching past examples of good and bad marketing campaigns and how they affected the company’s sales and brand as a whole. Most of the examples that turned up (after about 250 Google searches) were mostly of the television commercial variety. I have since scoured many “expert’s” lists of the best and worst commercials of all time. I seriously have not been able to get “Plop, plop, fizz, fizz, oh what a relief it is!” out of my head all week now. It really is amazing how a little jingle like that can get stuck in your mind. Alka-Seltzer’s unbelievably rapid sales growth in the 1950s and 1960s is partly attributed to this little catchy song, and the squeaky-voiced character, Speedy, that sang it in the television commercials. Wait, does my stomach hurt?
But no really, it got me thinking — what is my favorite commercial of all time?
To preface this somewhat, I must first state that I am cut from the ESPN/Discovery Channel cloth. Of the time I spend watching the tube, I am probably on these two (or similar) channels 90% of the time. So in fairness, I don’t typically see the commercials that air during American Idol or Dawson’s Creek (snicker).
But rather than list a “Top 5” or “Top 10,” I thought I’d just try and recall a few clever, funny, or creative commercials that made me hit rewind or press record on the good old DVR remote. So for this entry, I will simply focus on commercials that aired after the turn of the century.
So … in no particular order:
I hope you enjoyed these as much as I did. Feel free to leave comments about some of your favorite commercials as well!