Twitter is more than a micro-blogging trend that has swept the globe’s 14 to 28-year-olds, it is a way for an individual or brand to easily make their way intocertain conversations, add or obtain insightful information or simply observe trends in order to further their product or brand’s awareness.

Channel Marketing is a distinct marketing discipline that is undergoing a tremendous amount of change at the moment. From B2B2C, more has to be accomplished with less – more demand, more leads, and more sales with less staff and less budget. Channel marketers have responded to the challenge by turning to technology that bridges the gap between Marketing and Sales, enabling the delivery of content and marketing assets to partners and end-customers.