A few short weeks ago, your boyfriend wouldn’t have imagined that he’d ever have to stand in line to buy tickets to see Titanic again (at least the infamous “Paint Me” scene is in 3D this time around, right?).

The biggest tech trade show in the United States is just a few hours away, and as I prepare for my flight to Vegas (Baby) I’ll be attending my very FIRST CES conference along with my fellow colleagues from ALPHA; Katharine Belloir and Stephen Olshansky. Seasoned CES-ers Steve Greene and Erik Williams will be there too, getting in this year’s action.

Article from today's Triangle Business Journal regarding my visit to China with the North Carolina Trade Mission.

Does anything scream summer more than a frozen treat on a hot day? The answer is no, nothing. Which leads me to talk about my new summer obsession: frozen yogurt (fro-yo if you’re trendy). Yes, that’s right; I am going to challenge all previous posts about establishing good blogging habits and writing meaningful blogs by talking about what I’ve eaten today instead.

“If you never challenge yourself, if you never step into the fire, then you will never know who you are and what you are capable of.”

When this sentence popped up on my Facebook feed with a link to the website for a 5K adventure race called the Rugged Maniac, it was all the motivation I needed to sign up.

We’ve all watched enough viral videos to know that they are quickly becoming an alternative approach to reaching a broad audience, but could viral videos drive the revenue out of traditional media as we know it?  Furthermore, is there a way to ensure that a video will go viral and are there any factors that can predict an online video’s success?

(According to my Brand IQ, anyway….)

Test your own brand intelligence by seeing if you recognize the brands behind the famous slogans and taglines below: