The biggest tech trade show in the United States is just a few hours away, and as I prepare for my flight to Vegas (Baby) I’ll be attending my very FIRST CES conference along with my fellow colleagues from ALPHA; Katharine Belloir and Stephen Olshansky. Seasoned CES-ers Steve Greene and Erik Williams will be there too, getting in this year’s action.
Article from today's Triangle Business Journal regarding my visit to China with the North Carolina Trade Mission.
Channel Marketing is a distinct marketing discipline that is undergoing a tremendous amount of change at the moment. From B2B2C, more has to be accomplished with less – more demand, more leads, and more sales with less staff and less budget. Channel marketers have responded to the challenge by turning to technology that bridges the gap between Marketing and Sales, enabling the delivery of content and marketing assets to partners and end-customers.
Times change and so do the things associated with those times. Braces are no longer so nerdy. This is because they have successfully been re-branded as ‘appliances’ by orthodontists. And remember those paper 3-D glasses you used to get at the movies? Those have been replaced by RealD glasses that are fashionable enough to require security guards outside the cinema exit, making sure moviegoers drop their RealDs into the collection bin.
I spent one summer project managing a $1.8m campaign on the British Airways account. The program offered free flights to build awareness of BA’s international flight routes, with an underlying strategy to build a database of opt-in promotionally responsive customers from scratch.
This is a story about where a quarter of a billion coupons ended up being redeemed. There are arguably few people that will find this post interesting, but I am confident that those who do will find it thought-provoking.
Qualcomm, Intel, Texas Instruments, Infineon and MediaTek are the major players in the chipset manufacturing playing field. What is a chipset? A chipset is a pair of chips designed to work together to control communications within a computing device (such as between the main memory and graphics controllers) and between integrated peripherals (such as Ethernet, USB, and graphics devices).
Confession time: I’m a Beer Knurd, which is the official moniker of members of the UFO Club of The Flying Saucer. The Flying Saucer of course is the most excellent beer emporium with locations across the country, one of which is located directly across the street from ALPHA.
Looking back to the holiday season when retailers make most of their annual sales, HP ran a special offer at Best Buy stores: Get an HP desktop, an HP laptop, and an HP netbook – featuring Intel processors and (two of which) featured Windows 7 – plus a Netgear router all for just $1,199.99.
Actually, the title of this blog should be, “There are Only Four Ways to Grow Your Business.” That’s it – just four ways. Without further ado, here are the four ways to grow your business (or any business for that matter):
