Posts in category "Channel Marketing"

When it comes to shifting to Cloud-based services, it pays to get vertical.

December 22, 2016 12:02 PM

We need more partners with vertical specialization. Going vertical is a required part of the shift to Cloud-based services.

Horizontal partners have a customer base that they service and are more or less content with that  Going vertical means going deep. Vertical partners pick one target market, such as healthcare, and build their practice around the hardware and software solutions that their vertical needs.

How to provide a compelling Cloud Services offering

December 22, 2016 12:01 PM

The traditional channel for IT hardware and infrastructure is changing rapidly. The Cloud and SaaS created the change, and the channel is still trying to figure out how to embrace this new set of business models. Here are some solutions for IT hardware and Cloud service providers to adapt or get ahead of the coming changes as people continue to profit from selling SaaS services.