Sales Enablement needs to be squarely aligned with the sales process. Unfortunately, getting sales enablement wrong can lead to persistently low adoption by your sales force. If you are finding that your sales teams aren’t using the materials you are creating for them, the diagnosis is probably Sales Disablement.

I’m almost 30 years old. I’ve got a few more months. There are often times in my day when I feel like a real-life adult. Paying my mortgage, planning my wedding, mowing my lawn: you know, big boy stuff. But then I was introduced to Snapchat, where all the crudeness of former teenage delinquency has a place to thrive. 

Several years ago, a few innovative companies realized they could use an automotive industry inventory tracking barcode for marketing purposes. Before you know it, companies everywhere started utilizing this funky little barcode in their marketing materials. It took a while for everyone to realize what it was and how to use it. But once the QR code gained an understanding and a following — it took off!