Every day we are fed information to help us through our day — driving down the road, watching TV, setting up our new Blu-ray player, and when reading our daily paper. And as this digital world allows more and more information to be available to us with just a few clicks of a mouse (or taps of our fingers), it can consume a lot of time in our day as well. So how that information is presented to us becomes a key factor in whether it’s absorbed, understood, shared, and perceived as credible.