How to Build a Partner Portal

March 27, 2014 1:34 PM | Posted By Steve Greene, CEO & Nicky Peele, President, PMP®

If you have external partners selling your products and services, you need a partner portal. But what is a partner portal, why do you need one, and what are the essential elements that are required?

ALPHA's Leprechaun Names

March 17, 2014 3:35 PM | Posted By Alex Traboulsi, Social Media Manager & Graphic Designer

Based on a very official Irish transcript found hidden beneath a blarney stone, we've deciphered our official leprechaun names!

A Story of Hope on Rare Disease Day, 2014

February 28, 2014 11:04 AM | Posted By Steve Greene, CEO

Today, the last day of February, is Rare Disease Day.  Supported by global rare disease organizations EURORDIS and NORD, the goal of Rare Disease Day is to raise awareness among the general public and decision-makers about rare diseases and their impact on patients’ lives.

A Lesson in Marketing from The Walking Dead

February 26, 2014 9:51 AM | Posted By Jocelyn Kline, Account Supervisor, PMP®

Season Four of the Walking Dead returned three weeks ago after what felt like a torturous hiatus, and I couldn’t be more excited about it 

ALPHA Questions: Who is your favorite cartoon character?

February 11, 2014 11:02 AM | Posted By Alex Traboulsi, Social Media Manager & Graphic Designer

This week we asked the staff who their favorite cartoon character was. Here's the list!

Super Ads

February 6, 2014 8:52 AM | Posted By Charles Slocum, Marketing Operations

The Super Bowl, one of the biggest and most popular sporting events in the world, with more than 100 million viewers. It also happens to be the one day of the year when viewers enjoy watching the advertisements with as much attention as they enjoy watching the game.

Congratulations from Facebook?

January 28, 2014 10:09 AM | Posted By Casey Hinson, Project Manager, CAPM

Just before “Winter Storm Hercules 2014” (also known as the “polar vortex”), I got engaged in NYC on New Year’s Day. Once I realized I wasn’t dreaming, my fiancé and I began telling our families and close friends. We purposefully waited a few days before posting anything to social media to make sure we personally told everyone close to us.

Are you a Channel Marketing Advocate?

January 14, 2014 9:16 AM | Posted By Steve Greene, CEO

Do both of the words channel AND marketing exist within your LinkedIn profile?  If so you may consider yourself a Channel Marketing Advocate: 

Sharebloc Rocks

January 3, 2014 3:01 PM | Posted By Steve Greene, CEO

In my ongoing search to find the best channel marketing content on the web, I decided to give Sharebloc a try by signing up for their private beta.  

ALPHA Questions: What is your favorite movie scene?

November 27, 2013 9:51 AM | Posted By Alex Traboulsi, Social Media Manager & Graphic Designer

This week we asked what the ALPHA staff's favorite movie scene was?

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