After reading about Carnival Cruise Line’s internal struggle with repurposing and reusing its preconceived video spots for Instagram, I believe that simply recycling an ad is a cheap out for any brand invested in leveraging social media for promotion.
So let’s recap: Facebook has just released an update to Instagram that includes a video sharing feature.
I updated my current application to version Instagram 4.0 and had some time to tinker with its newest and most drastically different addition. My initial thoughts are absolutely positive.
With Facebook announcing a secret press event scheduled for on June 20th, rumors and speculation have begun to swirl. One of which is that the recently acquired Instagram will be receiving a video feature.
Who doesn’t love Diane Sawyer? I don’t say that just because we share a common first name, I say it because I believe she is a classy lady and one of the best newspersons to grace television. I have and will continue to watch her whenever I can. I was surprised and delighted to see that not only was Diane talking about my home state of North Carolina, but she was actually highlighting one of my favorite clients, Lenovo, in the popular “Made in America” series on ABC World News Tonight.
When Twitter introduced Vine in late January of this year for iOS, I was on board. The problem however, was that in a sea of early adopters, I was sailing a lonely ship. Fast forward to April; Vine catches on with a few of my acquaintances and with popular social media culture and the bay became full of some interesting characters.
Sales Enablement needs to be squarely aligned with the sales process. Unfortunately, getting sales enablement wrong can lead to persistently low adoption by your sales force. If you are finding that your sales teams aren’t using the materials you are creating for them, the diagnosis is probably Sales Disablement.
I’m almost 30 years old. I’ve got a few more months. There are often times in my day when I feel like a real-life adult. Paying my mortgage, planning my wedding, mowing my lawn: you know, big boy stuff. But then I was introduced to Snapchat, where all the crudeness of former teenage delinquency has a place to thrive.
You couldn’t ask for a broader scope of work:
The American Marketing Association defines a marketing channel as “a set of institutions necessary to transfer the title to goods and to move goods from the point of production to the point of consumption and, as such, . . . consists of all the institutions and all the marketing activities in the marketing process.”
It is amazing how closely the requirements for a well-designed channel marketing program align with the requirements for engineering mission critical power systems. This is one of those instances where Life imitates Art, or more precisely, Channel Marketing imitates Power System Automation. Let’s do the comparison:
The strategic pillars of mission critical power systems are to Protect, Control, Monitor, and deliver Reliability. Compare this to the strategic focus of channel marketing:
Analytics that follow the marketing process can help drive growth, lead innovation, drive accountability, and redefine the customer experience. For Integrated Marketing Management to be optimized however, the creative expectations of sales teams and partners need to be taken into account.