After reading about Carnival Cruise Line’s internal struggle with repurposing and reusing its preconceived video spots for Instagram, I believe that simply recycling an ad is a cheap out for any brand invested in leveraging social media for promotion.
So let’s recap: Facebook has just released an update to Instagram that includes a video sharing feature.
I updated my current application to version Instagram 4.0 and had some time to tinker with its newest and most drastically different addition. My initial thoughts are absolutely positive.
With Facebook announcing a secret press event scheduled for on June 20th, rumors and speculation have begun to swirl. One of which is that the recently acquired Instagram will be receiving a video feature.
When Twitter introduced Vine in late January of this year for iOS, I was on board. The problem however, was that in a sea of early adopters, I was sailing a lonely ship. Fast forward to April; Vine catches on with a few of my acquaintances and with popular social media culture and the bay became full of some interesting characters.
I’m almost 30 years old. I’ve got a few more months. There are often times in my day when I feel like a real-life adult. Paying my mortgage, planning my wedding, mowing my lawn: you know, big boy stuff. But then I was introduced to Snapchat, where all the crudeness of former teenage delinquency has a place to thrive.
Wanna know which Super Bowl ads we liked the best? Check it out.
Recently on Instagram, I noticed re-grams from friends shouting out to follow @vansgiveaway offering a free pair of shoes to the first 30k followers.
Something immediately seemed fishy. In a struggling skateboard industry, (especially with hurricane Sandy so close in our rear-view, leaving so many with little to nothing), awarding 30 thousand pairs of shoes to seemingly undeserving total strangers with no pre-required information was totally bizarre.
It’s common to walk down the aisle of your local pharmacy and find products specifically made for men or women. Marketing toward certain genders is accepted in many industries. We’re all familiar with “just for men” shampoo and certain deodorant brands that are made specifically for women. The reasons behind creating these gender specific products seem obvious. So what happens when a well-known brand creates ballpoint pens “for her”? Bic recently came out with “Cristal for Her” pens with the tagline, “The Cristal reserved for women!” Features of these pens include “a tinted barrel (pink, purple, blue green or orange) and a thinner barrel for better handling for women.”
Several years ago, a few innovative companies realized they could use an automotive industry inventory tracking barcode for marketing purposes. Before you know it, companies everywhere started utilizing this funky little barcode in their marketing materials. It took a while for everyone to realize what it was and how to use it. But once the QR code gained an understanding and a following — it took off!
November 15th and 16th marked my second annual pilgrimage to the Internet Summit held at Raleigh’s beautiful convention center. The Internet Summit boasts incredible speakers and topics of discussion ranging from basic SEO understanding to every element of social media integration one could possibly think of.