I think you’d be hard-pressed to find an agency that doesn’t have at least two or three employees addicted to Mad Men. Over the last week, several people (including me) here at ALPHA were anxiously awaiting the season premiere last night. I personally changed travel plans in order to make sure I was at home watching it in HD in my favorite chair. What is that all about? What is the deal with this show?
I spent one summer project managing a $1.8m campaign on the British Airways account. The program offered free flights to build awareness of BA’s international flight routes, with an underlying strategy to build a database of opt-in promotionally responsive customers from scratch.
This weekend I spent some time meandering around malls in the Raleigh area and was amazed at the level of disinterest I received when walking into retail stores.
This is a story about where a quarter of a billion coupons ended up being redeemed. There are arguably few people that will find this post interesting, but I am confident that those who do will find it thought-provoking.
Qualcomm, Intel, Texas Instruments, Infineon and MediaTek are the major players in the chipset manufacturing playing field. What is a chipset? A chipset is a pair of chips designed to work together to control communications within a computing device (such as between the main memory and graphics controllers) and between integrated peripherals (such as Ethernet, USB, and graphics devices).
(According to my Brand IQ, anyway….)
Test your own brand intelligence by seeing if you recognize the brands behind the famous slogans and taglines below:
The other day, the Yellow Pages book arrived at my door. This year’s book, unlike those in previous years, didn’t make it far, as I put it straight into the recycling bin thinking that if I need to look up anything, I will do it online.
Seems like people are talking more and more about our carbon footprint and how we need to be more aware of our impact on the ecosystem of our planet. But what about the impact of our digital footprint, all that stuff we keep putting into cyberspace and on our computer hard drives that just keeps accumulating? The Internet is infinite, right? It will never be full, right?
OK. So I’ve spent a lot of time this week working on a presentation for a client that required researching past examples of good and bad marketing campaigns and how they affected the company’s sales and brand as a whole. Most of the examples that turned up (after about 250 Google searches) were mostly of the television commercial variety.
Confession time: I’m a Beer Knurd, which is the official moniker of members of the UFO Club of The Flying Saucer. The Flying Saucer of course is the most excellent beer emporium with locations across the country, one of which is located directly across the street from ALPHA.