Confession time: I’m a Beer Knurd, which is the official moniker of members of the UFO Club of The Flying Saucer. The Flying Saucer of course is the most excellent beer emporium with locations across the country, one of which is located directly across the street from ALPHA.
Looking back to the holiday season when retailers make most of their annual sales, HP ran a special offer at Best Buy stores: Get an HP desktop, an HP laptop, and an HP netbook – featuring Intel processors and (two of which) featured Windows 7 – plus a Netgear router all for just $1,199.99.
Actually, the title of this blog should be, “There are Only Four Ways to Grow Your Business.” That’s it – just four ways. Without further ado, here are the four ways to grow your business (or any business for that matter):
In 1937, after 20 years of research at the suggestion of Andrew Carnegie, Napoleon Hill published the motivational personal development book Think and Grow Rich. Napoleon Hill penned the famous quote, “Whatever your mind can conceive and believe it can achieve.” I read this book about 15 years ago was so impressed that a few years later I bought the audio tapes to listen to on my daily commute.
When a product is purchased, who would you say owns the rights to the customer – the retailer or the manufacturer? As part of the checkout process, the customer is asked if they would like to receive communications from the retailer in the future or to opt out.
Ten years ago, I did a triathalon. OK, it was actually one of those mini-triathalons – a 4.1-mile run, a 13-mile bike ride and a 4-mile paddle in canoe or kayak. I mention this because I just found out about the Krispy Kreme Challenge ( that takes place on February 6, 2010, because one of our clients is taking the challenge.
One of the best channel marketing tools for marketing planning is the Audience Interaction Model (AIM). The AIM was originally created by Wunderman back in the 1980’s, when channel marketing was the precursor to Customer Relationship Management (CRM) as we know it today.
In addition to a fantastic night watching our clients bullride at Stoney’s and ALPHA’s early morning party at Tao, I did manage to spend some time on the floor learning about all the latest consumer electronic innovations at this year’s CES. Favorite products included the Lenovo Skylight Smartbook, which won Best Mobile Device, and the Lenovo IdeaPad U1 Hybrid, which won Best Convergence Device. You can check out the latest products, click here.
We’ve recently been involved in developing digital marketing strategies for several enterprise-level companies, so I thought I’d share a digital marketing model with you that we’ve found very useful. Before I do that, let me set the stage a little bit. In each instance, the following needs were required:
