There is so much ALPHA news to share and celebrate: Two of our employees just celebrated their tenth anniversaries with the company (a tremendous milestone). We continue to give back to the community by taking part in rewarding service programs. And we’re coming off another amazing sales kickoff for Lenovo. Looks like it’s going to be a hot summer at ALPHA!

Lenovo IdeaPad® Yoga and Twist Pocket Guide
The Lenovo IdeaPad® Yoga and ThinkPad® Twist are convertible devices. That means they can easily shift from Laptop to Tablet to Stand and Tent modes. So it made perfect sense to develop shape-shifting sales training materials. Our guides folded and flipped from an informative brochure to a wallet-sized business card. The sales team loved that we brought the benefit to life with originality.
March Networks March Madness
Each year, March Networks does a partner appreciation direct mail campaign centered on the men’s college basketball tournament. This year’s program, dubbed ‘Madness 2013,’ included a March Networks sports duffel, personalized with the customer’s name, a partner-branded water bottle and more.
Lenovo IdeaCentre® Erazer
Lenovo, along with Intel®, approached us to create launch concepts for the new Erazer extreme gaming desktop. With Erazer’s Core™ i7 processor, all the graphics, speed and performance that gamers need are engineered into the machine. With that notion, we developed the “built-in” concept—which included online, in-store and experiential executions.
We are thrilled to be working with WebAssign, a unique educational software company, based on the Centennial Campus of NC State University. WebAssign is a robust online homework and testing management system for high school and college. To start, we will help them establish corporate brand guidelines, templates, logos, and more. Welcome to the ALPHA family! WebAssign is a new client
Diane and Christy Celebrate 10 Years at ALPHA

Christy White and Diane Stadlen celebrate 10 years with ALPHA!

Jocelyn and Casey earn PMP certification

Jocelyn Mohr and Casey Hinson earn Project Management certifications.

Christy, a Senior Art Director, and Diane, our Chief Operating Officer, were celebrated for their loyalty and service to ALPHA. They were awarded $1,000 each to use toward vacation, and an additional week of personal time off. Steve Greene, ALPHA’s CEO, says: “Diane and Christy have worked hard to build our agency from just a few employees to where we are today. Ten years later, they continue to bring ideas, energy and enthusiasm into the office every day. Here’s to the next ten years.” Jocelyn and Casey recently attended a weeklong boot camp developed by the Project Management Institute (PMI). Jocelyn is now a PMP® Certified Project Manager, and Casey earned her Certified Associate in Project Management (CAPM®). These accomplishments will benefit both of them in their careers and add even more value to our clients’ businesses.
Kalyn Haba promoted to
Senior Art Director.

Kalyn spearheaded creative across all Samsung projects, took a lead role in developing internal branding materials for ALPHA, and brings wit and a designer’s sensibility to everything she touches on DHL Express Americas. For that, as well as a terrific attitude, Kalyn has earned this well-deserved promotion.

Kalyn is now Senior Art Director Alex Traboulsi promoted to
Social Media Manager.

Alex continues to develop and grow with ALPHA. Dean Logan, ALPHA’s Creative Director, says: “We need someone with a keen understanding of all the social channels that are out there and how best to leverage them for our clients. Alex is that guy.” Connect with us on Facebook >>

Alex is now Social Media Manager
ALPHA is committed to staying involved in projects, causes, and organizations that help make a meaningful contribution to our community.

Nicky Peele and The First Tee of the Triangle. The First Tee of the Triangle is a wonderful organization that gives local kids access to golf opportunities, particularly those young people without any previous exposure to the game. It’s an organization that helps build life skills, instills positive values, and promotes healthy choices through golf. Nicky says: “For me, being a lead instructor is a way I can impact the lives of young people in our community in a positive way.”Visit to learn more.

Nicky works with First Tee of the Triangle


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