AT&T’s Emerging Business Markets organization needed a welcome kit for the AT&T Partner ExchangeSM program.
While presenting and talking with AT&T it became pretty clear they didn't want the typical "sales kit" that screams "B2B". Instead they wanted something eye-catching, engaging, and creative. We developed the concept of Ascend – a theme with mountain-climbing as its foundation. Visuals and copy worked together to reinforce the idea.
The finished piece is a true showpiece for RR Donnelley Printing, with a 5th color/metallic gold ink to highlight the rock, a custom die-cut on the front, custom embossing to mimic a rock texture and an actual patch glued to the outside. The hero visual is from uber-world-class photographer Jimmy Chin who often shoots for National Geographic.
We also created a digital version—an interactive PDF that mirrored the collateral piece but with the functional navigation of a website—which will live on the
AT&T Partner ExchangeSM portal.
AT&T liked the finished work so much they've decided to extend the concept into a variety of internal pieces including posters, flyers, emails and creative for their partner event.