Butterball’s international team asked ALPHA to help update their deli product brochure to better reflect their new product offerings and brand positioning. The brochure was to be available in several languages and incorporate new product photography as well as product descriptions. In addition, the new brochure was designed to aid domestic and international trade sales, primarily targeting grocery chain buyers, distributors and brokers.
ALPHA designed and produced a five-panel (10-page) accordion-fold brochure showcasing Butterball’s deli and retail product offerings translated in four language versions (English, Spanish, Arabic and Chinese). The brochure included appealing product photography and enticing product line descriptions with a complete product SKU list. Product descriptions included features and benefits and clearly demonstrated what products are available from Butterball.
Good design and clear thinking works.