Global Financial Services Promotion

DHL came to us requesting a below-the-line campaign targeting financial, legal and professional services SMB segments in New York and Toronto — segments that could generate leads for time definite international document shipments.

To demonstrate how DHL gives documents the VIP treatment, we developed a promotional campaign that would give DHL customers the same VIP treatment it gives documents. Multiple waves of an email and direct mail promotion gave people a chance to win free helicopter rides to the airport. 

A simple landing page reinforced the message of fast, secure shipping and enabled registration for the helicopter promotion.