Thinking, designing and managing, globally.
Each year, DHL launches a number of company-wide global initiatives and relies on ALPHA to help create campaign themes, produce localized creative in multiple languages and versions, develop a series of launch tactics and spearhead project management of the entire effort.
Recently, we were asked to envision, design and develop a Global Sales Campaign for DHL’s Time Definite International Service (TDI).The endeavor included a campaign theme and logo, key creative & imagery, an info-graphic-style launch presentation as well as a series of email templates to communicate campaign results.
ALPHA was charged with creating print-ready poster designs and key campaign imagery that individual countries could customize for their respective region and tailor it to their specific launch activities.
The campaign launched successfully across multiple countries in the DHL network and was a coordinated success that brought together a number of regions, managers and stakeholders.