Same Day Direct Mail Campaign

DHL Same Day came to ALPHA with a list of 40,000 inactive customers and needed a strategy to:

1.Gain some of those customers back

2.Cleanse their database

ALPHA proposed, created and executed a direct mail initiative that exceeded their expectations and over-delivered on set goals. The campaign included an initial postcard sent to all customers encouraging them to click on a personalized URL to reactivate their account. Customers were incented with a chance to win one of twenty $200 prepaid Visa cards.

A landing page with prepopulated customer information was developed, so that people could easily reactivate their account. Once users confirmed their information, they received a welcome back kit along with a note from their territory sales manager. Those who activated their shipping account received a second postcard detailing a shipping promotion: Apple iPads^® or Macbooks^® based on the amount of shipments made within a certain time period.

The long-term value of re-starting business with previously lapsed customers has far outweighed the original cost of this direct mail campaign. It’s a simple campaign that continues to reap rewards for our client, DHL Same Day.