IBM called on ALPHA to refresh its IBM Executive Briefing Center, a facility used for high level presentations and corporate events. We partnered with Dean Logan of FOUNDATION to develop the creative concept.
Historical photographs from IBM’s media archive and “punch cards” – coupled with famous quotes from IBM’s leadership – allowed us to illustrate IBM’s legacy in a fresh, contemporary way.
Typography and color tiles complete the look, creating an eye-catching aesthetic that is versatile enough to integrate wall hangings, monitors, and cabinetry seamlessly.
In addition to two large vinyl displays, ALPHA art directed other key visual aspects of the space, including furniture and paint colors.