Awareness Campaign

As a company, LabCorp develops laboratory testing and works with national associations on regulations for testing. In overall healthcare they work to develop tools and information to help doctors, and they currently have a group of people who work with lobbyists in DC on legislative issues surrounding healthcare, insurance, etc.

The first step in their Congressional Awareness Program is provididing the lobbyists with a detailed packet (overview letter, fact sheet, brochure) explaining the program and equipping them to talk to Congressman. With our audience’s time and attention at a premium, we wanted to make the impact immediate by playing up the numbers – lives saved and dollars spent. The packet drives the Congressman to their personalized landing page where they can view an informative video and sign up to tour a LabCorp testing facility.