The CompTIA Breakaway Tradeshow, a premier IT channel event, is one of Lenovo’s most important shows of the year. Lenovo tasked ALPHA to come up with a booth design concept that would break away from its competitors, drive traffic and increase sales and product awareness.
ALPHA came through with a “Break Away from the Pack” theme that included booth drivers, email and direct mail to attendees, apparel and a Harley Davidson giveaway promotion.
All booth and pre-show graphics and materials were simple and expertly designed and helped convey the advantages of Lenovo in a fun and engaging way.
Lenovo, with the help of ALPHA, continues to lead the pack.