Lenovo and Microsoft needed a global campaign to reintroduce the main benefits of Lenovo Enhanced Experience 2.0 for Windows® 7 to global business units and sales channels. Enhanced Experience, or EE, enables faster start-up and other performance-boosting features as well as enhanced features for business and multimedia use.
ALPHA delivered an enhanced creative idea: Do You EE?
In a series of 60-second testimonial videos, we wanted to build and showcase a community of globally relatable people who have integrated Enhanced Experience into their personal and professional lives and the positive effect it has had. All videos ended with the same rallying cry: “Do You EE?”
These same people would then inspire a new generation of consumers to consider Lenovo with Enhanced Experience. The videos premiered at the Consumer Electronics Show in Las Vegas.
On doyouee.com we took the EE pages on lenovo.com and repositioned them as a dedicated community where people could share and learn about Enhanced Experience. We created an Owner’s Club with special promotions, white papers, social media, POS, and more. As with everything we do at ALPHA, we completely surrounded the idea.