Ad Campaign
In 2010, Sensus approached ALPHA to assist with the launch of a new ad campaign that would reintroduce them as the leader in smart grid AMI technology. The new campaign was to build upon their previous “AMI Redefined” work and highlight the capability of their technology in both city and rural environments.
ALPHA developed an ad campaign strategy that would highlight the benefits of Sensus’ FlexNetTMAMI system. The strategy led to the creation of two versions of a new ad that demonstrated how Sensus’ technology is beneficial in both rural and urban areas. Both versions called out the advantages of the FlexNet system and featured bright, eye-catching imagery that illustrated the flexibility of the technology.
Full-page ads ran in over 10 print publications, and multiple static and animated banner ads were placed in online publications and newsletters.
In short, we uncovered the story around their technology and helped them craft it into something simple, memorable and effective.
